About Us

About

Founded in 2014, Proficio Business Development specializes in the management and execution of local and global business development projects, acting as an extension of its clients’ business development arm.

 

We provide and implement a comprehensive and creative growth model for companies and organizations from all market sectors, in alignment with diverse objectives. Our expertise includes identifying new markets, establishing and realizing growth strategies and creating optimal conditions for long-term business success.

Proficio (Latin) is a word used to describe progress, profitability and contribution. It’s what we believe in. It’s what we help create.

 

 

Proficio. Impactful business development.

Our work model effectively combines “top-down” strategies with “bottom-up” field management. Our expert leadership and hands-on management generates true added value for young companies on the rise as well as mature organizations.

 

Our clients include companies and entrepreneurs with development-stage products who require a detailed business plan, as well as experienced organizations looking for business within new markets.

 

The Proficio team is composed of highly experienced professionals in the fields of technology & company analysis, M&A and marketing communication.

 

Team

Leadership

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Mark Segal
Founder
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Mark Segal
Founder

Mark is a British-Israeli who acquired his education and professional experience in Israel and across the globe, working within European, Latin American and Far East markets. Segal’s experience includes the Cleantech, medical device, agriculture and IT sectors, as well as strategic guidance for non-profit organizations throughout the world.

During his MBA studies in Barcelona, Mark founded “Doing Good and Doing Well”, an annual student-led conference, and has since strived to combine the triple-bottom line objectives throughout his career.

Mark is a registered consultant with the Israeli Export Institute and Ministry of Economy. He loves swimming, travelling, photography and cooking (and eating).

Itay Ben Eliezer
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Itay Ben Eliezer

Itay is an accomplished English/Hebrew content writer and the founder of Percipio, a content studio specializing in marketing content & strategy, speech-writing and grant writing, among others.

Itay’s novel, “About Jonathan”, was published in 2007, and was one of five books to win the 2007 newcomer award, awarded by Israel’s Ministry of Culture, Science and Sport.

Itay’s vision is to create new languages for businesses and organizations, which will serve as their unique path to success. In his spare time, he cooks, cleans, reads, listens to music and takes his dog on long walks.

Adriana Roitman
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Adriana Roitman

Adriana is an experienced business analyst and consultant, specializing in project planning, market penetration, competitive intelligence, identifying international potential prospects, market research and data gathering & analysis.

With experience of more than 20 years working in Latin America, the United States and Israel, within diverse industries and sectors, Adriana helps companies manage their projects systems more efficiently by evaluating their project management practices and results, in order to achieve a competitive edge within their industries. She also assists companies in entering, growing, and consolidating their businesses in other countries.

Adriana likes traveling the world, watching plays and movies, listening to music and dancing. She can frequently be found among friends, enjoying a close conversation and drinking good coffee.

Rafi Priell
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Rafi Priell

Rafi Priell is a businessman with over 40 years of diverse management experience in Israel, Europe and the United States. In recent years, Rafi dedicates his time to business process management as Chairman, Director and CEO, focusing on growth and innovative-based business development.
As Managing Director of P.R.N Consulting and Business Promotion Ltd., Rafi’s activities are based on his diverse experience in the food, paper, medical, metal, real estate, security and agricultural industries. Rafi is an expert consultant in M&A, start-up development and more.
Rafi is also actively involved in community service with a variety of no-profit organizations, including Rotary, MDA, Taasiyeda and more.

Guy Bino
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Guy Bino

Guy Bino is an entrepreneur and business development manager, experienced in establishing technological startups in diverse fields such as Mobile, Iot, Fintech, Medical, Cleantech and more. He specializes in working with startups from Inception through Growth Phase, and moving to the next level.
Guy’s expertise includes leading fundraising initiatives via private investors, Chief Scientist and international funds, devising and implementing Go-to-Market and growth strategies and generating market and product analysis, feasibility studies and economic analysis.
Guy enjoys Yoga, swimming, skiing and other physical activities, as well as constant learning of sciences and humanities, and also loves traveling.

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